Leading kids channel 'Cartoon Network' launched in Pakistan
Pakistan Times National News Desk

ISLAMABAD: The leading kids’ entertainment channel of international repute, ‘Cartoon Network’ has been launched in Pakistan, whereas Strategic Alliances has been appointed by the channel to handle its advertising sales in the country, a news report said Friday.

The Network has set-up a dedicated beam for Pakistan, airing its premium quality programmes featuring cartoon stars like Tom and Jerry, Scooby-Doo, Popeye the sailor, Powerpuff Girls, Pokémon and several others.

Many areas of Karachi, Lahore and Islamabad are broadcasting the dedicated beam as boxes of the channel have been provided to cable operators across the country.

Cartoon Network is the first channel to bring continuous premium cartoons service to the Asia Pacific Region.

The Network is seen in 170 million homes worldwide, across 161 countries in close to twenty languages and 22 separate feeds.

Apart from its iconic characters, the launch programming line-up will further include celebrated animated shows such as Archie’s Weird Mysteries, ¡Mucha Lucha!, Dexter’s Laboratory; full-length, animated movies like the American Tail (I-IV) series directed by world-renowned director Steven Spielberg; plus, the television premier of the mystical comedy Xiaolin Showdown, and much more.

TBSAP is the distribution arm of Turner Broadcasting System, Inc. (TBS) charged with the distribution of the Company’s news and entertainment programming throughout Asia. TBS, a subsidiary of Time Warner Inc., is a major producer of news and entertainment around the world.

Strategic Alliances in Pakistan have also undergone a training workshop with the Network’s executives focusing on future programming and detailing to the sales representatives, and how to structure customised proposals for potential sponsors.

The workshop also highlighted Cartoon Network’s concept and strategy of maximizing returns for clients and offering the most popular cartoons. It has commenced offering unique brand building opportunities to advertisers in Pakistan.

Several advertisers have already shown an immense interest for advertising on Cartoon Network, with its fantastic programming line-up.●